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Monthly Archives: July 2018
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July 18, 2018

Why Start A Podcast Today?

PodCast Sudio Rode Procaster Broadcast Quality Dynamic MicrophonePodcasts are currently more popular than they have ever been before. The high demand for Home Automation devices like Amazon’s Echo and Google Home have created a big demand for content.  Big investment in this industry also means big investment and promotion for content creators. Podcasts give brands and individuals a great platform to connect with their audience in a form that is easy to digest and one that creates a deep connection with its listeners. Here’s why you should consider starting a podcast this year:

Easy to Consume, Mobile-Friendly Content

Unlike blogs and videos, podcasts allow you to listen to them on the go while doing different activities  such as cooking, driving, working out etc. They don’t force you to stop what you are doing to focus on the content, on the contrary, they make it very easy to consume while going about your daily life. Podcasts are also very easy to access from your phone. Both Apple and Android have improved user experience for podcasting by developing apps that already come installed in your listener’s device. Both companies also provide very easy ways to syndicate your content to their platforms and make that part of the process a breeze. Spotify recently joined the podcasting community by providing podcasting services to both listeners and partners, allowing you to tap into Spotify’s huge audial market.

Quick Turnaround Time

Creating a podcast has a very quick turnaround time. Free audio editing/recording softwares are available on both PC and Mac, and there are plenty of USB mics that are inexpensive and are great for starting a podcast. Once you have your basic equipment set-up, it all boils down to how the content is structured. Pre-production is a very important aspect of podcasting that sometimes gets overlooked because of the eagerness to get something out there. Set up a solid structure and create consistency with your audience, that is the golden formula for podcasting. Many podcasts don’t succeed because they don’t have a strong enough foundation to last. Developing a structure, selecting topics, editing audio, inserting sound effects, posting content and then marketing that content are all things that need to be structured in the beginning in order to establish a strong podcasting routine for you and your audience.

The Power of Syndication (RSS)

Setting up your website and the respective RSS feed for your podcast is a step that will save you a lot of time and give your podcast access to a larger audience. Once you publish your podcast on your website, your RSS feed will syndicate it to companies like iTunes, Stitcher, Google Play and Spotify. These platforms act like a search engine for podcasts, providing you with an unlimited source of engaged users waiting to be converted into listeners of your original content. This will help immensely with traffic generation and with the organization of your content. Gone are the days of having to upload your podcast to individual platforms, now with one upload you will be able to showcase your podcast across all the platforms you decide to syndicate with.

If you want to learn more about podcasting or have a great idea for a podcast, click the link below to get started!

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July 5, 2018

Co-Work Co-Create

A typical office environment was once a place made up of cubicles and walls that divided the workplace and those working inside of it. However, in recent years the corporate mentality has shifted and the workplace has evolved into a shared environment where collaboration is key. Big players such as Microsoft, Verizon, HBO and Univision are just a few companies who are tearing down both literal and figurative walls and encouraging their staff members to get to know each other, bounce ideas and create a foundation for a company culture that is fluent in every sector. Accounting should be communicating with creative, Human Resources should be building relationships with the production team and legal should be learning from marketing (and vice versa). This, in turn, makes everyone understand the full scope of the company and invests everyone at every stage of the game.

It is important to note, however, that shared workspaces are not the invention of corporate giants. Entrepreneurs, start-ups and artists have benefitted immeasurably from co-working facilities and big companies, like the ones mentioned above, have started taken notice! So what makes co-working so awesome? You would think that working privately in your home office without the constant buzzing of other people around you would be more productive and efficient for your workflow, but surprisingly the opposite is true. If you have ever heard the expression “Keeping up with the Joneses” you know that watching other people work and succeed is perhaps the biggest motivator of all! In this day and age the F.O.M.O. (fear of missing out) is real, and sometimes that extra push we need in order to be productive, is that person sitting next to you making a fortune off of cat sunglasses.

Another great aspect of shared workspaces that is commonly overlooked, is the ability to network and trade services. Helping eachother grow by applying your different skill sets will be extremely beneficial and less expensive for you in the long run. If graphic design is your forte, why not trade an awesome new logo for a full website audit from the tech specialist two desks down? Or if you happen to have skills behind the camera why not take a few product shots in exchange for help on your business plan? All of these are examples of how co-working spaces can help you facilitate many aspects of your growing business.

Shared work spaces are an inexpensive and helpful way to catapult your business to the next level. It is a great place to bring in your clients for meetings, a restorative place to get refueled with new ideas and a place to evolve yourself as a business owner by surrounding yourself with others who are on your level of grind. There is nothing wrong with starting your business from your bedroom or your parent’s garage but in order to expand, you must eventually leave the nest and take the next step towards establishing and growing your business.