If Vogue and The Addam’s Family went on a first date, had instant chemistry and made a love-child it would be the work of Andrea Tankovitz. In the world of high-fashion and editorials, while everyone is racing to start the latest trend or be the first to do something outlandish, Tankovitz manages to constantly embody a classic era with dark undertones that will never go out of style. In the following interview you will be subject to her process and allow yourself to explore the mind of a moody, unapologetic and beautiful Creator: Tankovitz.
What is the earliest memory you have of yourself doing something creative?
14 years old, grabbed everyone’s jeans in the house, mom’s dad’s step brother’s, mine, absolutely all of the jeans I could’ve found and cut them into pieces, grabbed a glue gun which I have no idea how or why I had one, and covered everything in my room, with them, I’m telling you from the bed, the bedside lamp, even a wallet. Everything looked so cool they didn’t say anything, my dad was pretty pissed off though.
What kind of creative work do you do?
Officially, I’m a fashion designer, but I think that’s what I do the least of. I focus a lot more on the creative direction of the presentation of my collections and the photo shoots, video ads etc. I do creative direction and styling for big time artist’s music videos which is my main income and how I fund my crazy bursts of creative ideas. I also recently started tattooing, which I LOVE!
Tell us a little about yourself and your background.
I’m half Colombian (mom) and half Austrian (dad). I was raised in Mexico and I have this absolute urge to call everyone out who thinks of Mexico as a poor country. It’s more luxurious than the White House’s backyard, but that’s not what I was asked. I’m very spontaneous and hard-headed, if someone says I can’t do something I will find a way and make it even better. Which I think is part of the reason for my “accomplishments”. I don’t do the New Testament, I like the old one “an eye for an eye” type of deal, so if you love me, that goes to show you’re a good person too. If you hate me, you probably shouldn’t have hated me in the first place. I live to create, I don’t care for the profit but I’m definitely understanding it now that I’m a “grown up”. I’m definitely crazy but without it I don’t think I could be the artist I am.
How would you describe your specific style? What makes you unique?
Never have I created based on trends or seasons or been inspired by anything other than my mood and what I want to have in my life that doesn’t exist or it may exist but it’s not quite where I want it to be.
What has been some of the biggest influences and sources of inspiration in your work?
What’s engraved in my heart growing up. Home Alone and Addams family. Those two made the child I was and still am and the merge of those two plus the 50’s and 40’s decade sums up who I am as a brand.
Do you have any rituals to help you get the creative juices flowing?
No, I just can’t be sad or depressed if I am, I don’t move, I don’t function. So I just have to keep myself busy, the more work the happier I am.
What have been some of your favorite projects you’ve worked on? Any current projects you’d like to mention?
My baby shower/gender reveal that was actually held at HGAB Studios! That was a literal art exhibition all while being 7 months pregnant. That was something else lol
What are some of the best lessons you’ve learned while developing your craft? What valuable advice could you offer to other Creators like you?
Control your emotions, I know as artists we are extra sensitive, so we take everything to the core of our souls and cannot understand why someone would do something, so we might react poorly. CONTROL YOUR EMOTIONS.
Where can we find more of your work and follow your journey?
Instagram: @tankovitz and @tankovitz.shop