3. When was the first time you really saw yourself as an artist?
Art Basel 2019 at HGAB Studios actually. My first “real” show, and also my first basel. I had asked all my collectors to loan me the pieces to display my breadth of work from the past year. And I remember looking at my body of work up on the wall, and seeing my growth and transition throughout the year. But also, seeing how many pieces I had created. I was like wow, I’m doing it. I’m actually an artist. And my work is recognizable as a Mira Doodle. I had found my voice. It was hard for me to say those words before that. Being surrounded by so many classically trained artists, that to be honest, were not taking me seriously at first either, it was hard to call myself an artist. And no, it’s not about caring about what people think, but imagine you look up to someone and they look down at your work, it pinches you, you know? I quickly smoothed out that wrinkle for myself that day, and I hope they can keep up now.
4. What do you think new artists struggle with the most nowadays?
Marketing. Understanding the amount of work they have to put in outside of their art. The internet has been a great equalizer. On one hand, it is easier to be discovered, make sales, and grow a following outside of having to rely on galleries, and art brokers. And on the other hand you are now in a bucket with so many more people, and the barrier of entry is so much lower. It’s easy to fall into the mindset of “my work speaks for itself”, but, with attention spans shortening, you have to put in consistent work to keep people engaged, interested and connected enough to want to purchase and not just stalk your work. Most artists just want to create without dealing with the business end of things. If that’s you well RIP. As an artist, creating is now only 50% of it. The rest is storytelling, marketing, networking, learning the ins and outs of online businesses, managing online stores, websites, packaging, buyer psychology, digital content creation, photography, videography, and so so much more. Is your head spinning yet? Well, like i said the internet is a great equalizer, but that only means it provides opportunities to be successful much easier. You still have to make it happen, unless you go viral or get lucky.
5. How did you learn how to set a price on your art/craft?
Ahhh, this question. I feel like artists either over value or under value their work and it’s so hard to finally figure out that sweet spot. The way I look at it is, if your art is sitting around for a year, when people have inquired about it, you are most likely over pricing it, and your investment (time and money) is sitting there doing nothing for you. Vs. If you got a little less money for it, but it is sold, you can now invest the money back in, or it keeps you going to paint another day, which compounds over time to producing more work and having more time to paint. Also, don’t forget to put value on saying something “SOLD”. That’s marketing power and juice, and when people see your art selling, they want more of it, not to mention that person that bought it is further advertising for you, on their own time. They are showing it off to their friends, and coworkers, showcasing it on their socials etc…that in the long term is worth more than “just getting your original price”. I am also not saying to cut yourself at the knees, definitely price where you are comfortable based on the time, effort, and emotional investment, but like, keep it realistic. Fun fact, i’ve given away pieces for free and started out charging very small amounts until I gained my confidence, and that is OK. The little wins lead you there, follow what feels right for you and know that you work your way up.